Does it matter what you use as a screen? Does it affect how you consume the content?
Within this study I examined how and in what ways, the spectator/audience are immersed or emotionally influenced when witnessing the experience of projected imagery in certain environments. The project explored how the context of the environment they experience it in can influence or elaborate on the content of the media and how the audience receives it.
The two comparable methods I will be used in order to conduct the study were – Projection Mapping (spatial augmented reality) using varying locations to compliment the projected content, against how this differs from viewing content in the setting of the traditional Cinema experience. The research explored the diversity of how Projection Mapping can offer an additional tool in displaying the content of the projected media, thus resulting in a more immersive viewing alternative to standard projected Cinema. I chose these two examples for their close technical similarities in how they display media. Both of these mediums use projectors in order to display media and both have their own unique settings/environments in which the media is displayed whilst being held in an ‘event’ setting. I will be using this as the basis to structure my enquiry whilst examining the key differences in how the setting of the environments affects the media content and in turn the audience’s sensory and emotional experience i.e. the concept of the relationship of the projected moving image on the surface and its relating space or surface in or on which, the projection event is taking place. I will be examining how it might impose predisposed familiarity of context within the audience when combining the surrounding aesthetic of the surface with the projected media. I will also be examining how this might contribute and elaborate on the context of the material/content being shown and the manner in which this informs and influences the audience’s viewership experience through their own associated memories of these spaces and aesthetics. I will also be examining how this might contribute to, and elaborate on, the context of the material/content being shown and the manner in which this informs and influences the audience’s viewership experience through their own associated memories of these spaces and aesthetics. This is an important area of research, as to understand the relationship of surface context and media in an immersive experience, we can begin to close the gap between passive spectatorship and immersive participation within the media content.